Professional certification in Web and Graphics

DIGITAL MARKETING TRAINING

Our IT training courses are developed with industry-standards and career-focused technologies.


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Duration & Study Mode:
Full time, Part-time, Evening and Weekends, Virtual online
Location:
London, Flexible online
Duration: 5 Days / 5 Weeks

This Digital Marketing course is an instructor-led event that offers you tips and techniques for optimizing your usage of Digital Marketing. The training will concentrate on the many platforms, devices, and content to improve consumer usability. The training will also cover SEO (Search Engine Optimization) and the significance of great content in retaining clients. This specialization delves into several elements of the modern digital marketing setting, such as digital marketing statistics, search engine optimization, social marketing, and 3D printing. After completing the Digital Marketing course, you will have a more profound knowledge of the fundamentals of the new digital marketing environment and a new series of characters, concepts, and information to help you digitally develop, distribute, promote, and price goods & services. You will be able to recognize concepts and techniques for assessing customers’ digital behaviours.

Prerequisites

  • This Digital Marketing course requires no prior knowledge. Hence, anyone can take this course.

What will you gain after this course

  • After completing this course, you will understand the incentives that drive data gathering and analysis methodologies utilized by marketing professionals.
  • You will know how to assess and select relevant web analytics tools and approaches.
  • You will acquaint yourself with the particular measurement opportunities and difficulties that New Media presents.

Jobs you can get
with a Digital Marketing Certification

  • Digital Marketing Manager
  • Product Manager
  • Business Analyst
  • Strategic Manager
  • Business Executive

Corporate Group Training

  • Customized Training
  • Onsite / Virtual
  • Instructor-led Delivery
  • For small to large groups

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Who is this certification for?

  • This Digital Marketing course is intended for anybody in charge of online marketing initiatives.
  • This course would be particularly beneficial for managers who need to freshen their expertise and learn new approaches.
  • For entry-level marketing managers who want to learn about digital marketing.
Group-Icon2
Small Groups

With small groups of students, our instructors can work closely with each student.

Schedule
Flexible Class Schedules

Our class schedules are flexible on weekdays, weekend, or evenings to suit your schedule.

Instructors
Experienced Instructors

Our instructors follow a modified are personalized approach to engage students during class

Lab-Facilities
Hi-Tech Lab Facilities

Our students can access our lab facilities anytime for practical experience during and after studies.

Syllabus

  • Marketing v/s Sales
  • Marketing Mix and 4 Ps
  • What is Digital Marketing
  • Inbound vs Outbound Marketing
  • Content Marketing
  • Understanding Traffic
  • Understanding Leads
  • Strategic Flow for Marketing Activities
  • WWW
  • Domains
  • Buying a Domain
  • Website Language & Technology
  • Core Objective of Website and Flow
  • One Page Website
  • Strategic Design of Home Page
  • Strategic Design of Products & Services Page
  • Strategic Design of Pricing Page
  • Portfolio, Gallery and Contact Us Page
  • Call to Action (Real Engagement Happens)
  • Designing Other Pages
  • SEO Overview
  • Google Analytics Tracking Code
  • Website Auditing
  • Designing Wordpress Website
  • Profiles and Pages
  • Business Categories
  • Getting Assets Ready
  • Creating Facebook Pages
  • Page Info and Settings
  • Facebook Page Custom URL
  • Invite Page Likes
  • Featured Video
  • Pin Post and Highlights
  • Scheduling Posts
  • Facebook Events
  • Reply and Message
  • Facebook Insights Reports
  • Competitor's Facebook Page
  • Ban User on Facebook Page
  • Connect with Twitter
  • Facebook Ad Campaigns
  • Organic vs Paid
  • Understanding Adwords
  • Google Ad Types
  • Pricing Models
  • PPC Cost Formula
  • Ad Page Rank
  • Billing and Payments
  • Adwords User Interface
  • Keyword Planning
  • Keywords Control
  • Creating Ad Campaigns
  • Creating Text Ads
  • Creating Ad Groups
  • Bidding Strategy for CPC
  • Remarketing Strategies
  • Remarketing Rules
  • Remarketing Tracking Code
  • Linking Google Analytics
  • Designing Remarketing Images
  • Shared Budget
  • GWD Software
  • Video Flow
  • Google Pages for YouTube Channel
  • Verify Channel
  • Webmaster Tool – Adding Asset
  • Associated Website Linking
  • Custom Channel URL
  • Channel ART
  • Channel Links
  • Channel Keywords
  • Branding Watermark
  • Featured Contents on Channel
  • Channel Main Trailer
  • Uploading Videos
  • Uploading Defaults
  • Creator Library
  • Channel Navigation
  • Video Thumbnail
  • CTA – Annotation
  • CTA – Extro
  • CTA – Cards for Mobile
  • Redirect Traffic to Website
  • Post Upload Enhancements
  • Live Broadcasting
  • Managing Playlists
  • Managing Comments
  • Managing Messages
  • Monetization with Adsense
  • Paid Youtube Channel
  • Channel Analytics
  • Real Time Analytics
  • Email Machine – The Strategy
  • Email Frequency
  • Why People Don’t Buy
  • The Fuel – Value
  • Triggers in Email using 4Ps
  • Sequence of Email Triggers
  • Email Example – Topic
  • Email Example – Intro
  • Email Example – Product
  • Email Example - Secondary Value
  • Email Example - Fear
  • Email Example – Regret
  • Email Example – Ask for Sales
  • Email Example – Reinforcement
  • Email Example – Offers Announcements
  • Email Example – Urgency
  • Email Example – Cross Sales
  • Email Example – Re-Engagement
  • Email Example – Buyer vs Consumer
  • Email Software and Tools
  • Importing Email Lists
  • Planning Email Campaign
  • Email Templates and Designs
  • Sending HTML Email Campaigns
  • WebForms Lead Importing
  • Integrating Landing Page Forms
  • Campaign Reports and Insights
  • Segmentation Strategy
  • Segmentation Lists
  • Auto-Responder Series
  • Triggering Auto – Responder Emails
  • AutoResponder Actions
  • eCommerce Business
  • Planning eCommerce Website
  • Product Placements
  • Product Grouping
  • Promoting eCommerce Website
  • Remarketing Products
  • Understanding Coupon System
  • Appointing Affiliates for Products
  • Cross/Up/Down Selling
  • Payment Gateway in India
  • Application and Documentation
  • Collecting Online Payment
  • Web Store using Payment Gateway
  • Web Fronts using Payment Gateway
  • Invoice Payments through Emails
  • SMS Invoice Payments
  • Integrating Payment Gateway
  • Payment Links and its Promotion
  • Affiliates for Payment Links
  • LinkedIN - The hub of B2B Networking
  • Creating LinkedIN Account
  • Updating Contact Information and Links
  • Designing Profile and Summary
  • Managing Connections
  • Advance Searching
  • Who Viewed Your Profile
  • Endorsements - Publishing and Receiving
  • Creating LinkedIN Company Page
  • Updating Products and Services Marketing on Twitter & Pinterest
  • Creating Showcase Pages
  • Engaging with Updates
  • Running Paid Campaigns
  • Recruitment through LinkedIN
  • LinkedIN Groups
  • LinkedIN Mobile App

When would you like to start?

7/10/202410:00 – 18:00Mon - Fri5 Days Classroom / OnlinePlaces available Future Dates/Request Price
11/10/202417:00 – 21:00Thu5 Weeks Classroom / OnlinePlaces available Future Dates/Request Price
14/10/202410:00 – 18:00Mon - Fri5 Days Classroom / OnlinePlaces available Future Dates/Request Price
16/10/202410:00 – 17:00Wed5 Weeks Classroom / OnlinePlaces available Future Dates/Request Price
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Frequently Asked Questions

Choosing a training center for any IT course is not an easy task. In order to earn extra credential to your IT career that will add values, you can undoubtedly choose London IT Career not only for the proven reputation but also for the opportunity to get highly skilled and experienced trainers. You will be highly motivated to accelerate you IT career in collaboration with London IT Training once you get the references from many other successful IT professionals working at well recognized and reputed IT companies, who had successfully completed IT courses from here.
You can expect to get excellent facilities from London IT Training for your preferred IT course. At London It Training, you will get well designed IT courses with updated resources, which are designed to be taught under the most meritorious trainers, over the UK. You can surely look ahead to get quality training along with desirable facilities that meet the global standard at London IT Training. Here, you can pick your required IT course at your convenient time as London IT Training is offering flexible schedule for the courses. Beside of these, you will get the access to the resources of your courses at anytime from anywhere, as London IT Training has uploaded all the course content online for its candidates.
At London IT Training, you will get both academic and administrative support, whenever you need and as per your requirement. We have a team of highly skilled and professional individuals who are ready to serve you by all means. You will find our trainers available even after the scheduled class time. London IT Training is also arrange group discussion among the participants and the Instructors, that will help you to get more out from the IT course you are attending. London IT Training is also helping the candidates for a better job placement, who have successfully completed the IT courses from here.
London IT Training continuously update the course content as the paradigm and practice of IT industry is changing and evolving more rapidly than ever before. Our courses are well organized, which will help you to get deep inside the subject matter without facing any difficulties. At London IT Training, the instructors are always keeping themselves busy not only to deliver the subject matter in a quality manner but also concerned about any changes that are required for the curriculum of the course.
In terms of recognition, you have nothing to worry about the IT courses offered by London IT Training. We have already earned the reputation as a training institute in the UK by putting our consistent effort on the training that we offered and also by working in collaboration with a significant number of reputed IT companies across the UK, for our Job placement program. IT professionals, who had successfully completed IT courses from London IT Training, are working with an outstanding reputation regarding the skill and experience, at their workplace and this is one of the key competencies of our training center.
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