DIGITAL MARKETING TRAINING

<ul>
<li> Marketing v/s Sales</li>
<li> Marketing Mix and 4 Ps</li>
<li> What is Digital Marketing</li>
<li> Inbound vs Outbound Marketing</li>
<li> Content Marketing</li>
<li> Understanding Traffic</li>
<li> Understanding Leads</li>
<li> Strategic Flow for Marketing Activities</li>
</ul>

<ul>
<li> WWW</li>
<li> Domains</li>
<li> Buying a Domain</li>
<li> Website Language & Technology</li>
<li> Core Objective of Website and Flow</li>
<li> One Page Website</li>
<li> Strategic Design of Home Page</li>
<li> Strategic Design of Products & Services Page</li>
<li> Strategic Design of Pricing Page</li>
<li> Portfolio, Gallery and Contact Us Page</li>
<li> Call to Action (Real Engagement Happens)</li>
<li> Designing Other Pages</li>
<li> SEO Overview</li>
<li> Google Analytics Tracking Code</li>
<li> Website Auditing</li>
<li> Designing Wordpress Website</li>
</ul>

<ul>
<li> Profiles and Pages</li>
<li> Business Categories</li>
<li> Getting Assets Ready</li>
<li> Creating Facebook Pages</li>
<li> Page Info and Settings</li>
<li> Facebook Page Custom URL</li>
<li> Invite Page Likes</li>
<li> Featured Video</li>
<li> Pin Post and Highlights</li>
<li> Scheduling Posts</li>
<li> Facebook Events</li>
<li> Reply and Message</li>
<li> Facebook Insights Reports</li>
<li> Competitor's Facebook Page</li>
<li> Ban User on Facebook Page</li>
<li> Connect with Twitter</li>
<li> Facebook Ad Campaigns</li>
<li> Organic vs Paid</li>
</ul>

<ul>
<li> Understanding Adwords</li>
<li> Google Ad Types</li>
<li> Pricing Models</li>
<li> PPC Cost Formula</li>
<li> Ad Page Rank</li>
<li> Billing and Payments</li>
<li> Adwords User Interface</li>
<li> Keyword Planning</li>
<li> Keywords Control</li>
<li> Creating Ad Campaigns</li>
<li> Creating Text Ads</li>
<li> Creating Ad Groups</li>
<li> Bidding Strategy for CPC</li>
<li> Remarketing Strategies</li>
<li> Remarketing Rules</li>
<li> Remarketing Tracking Code</li>
<li> Linking Google Analytics</li>
<li> Designing Remarketing Images</li>
<li> Shared Budget</li>
<li> GWD Software</li>
</ul>

<ul>
<li> Video Flow</li>
<li> Google Pages for YouTube Channel</li>
<li> Verify Channel</li>
<li> Webmaster Tool – Adding Asset</li>
<li> Associated Website Linking</li>
<li> Custom Channel URL</li>
<li> Channel ART</li>
<li> Channel Links</li>
<li> Channel Keywords</li>
<li> Branding Watermark</li>
<li> Featured Contents on Channel</li>
<li> Channel Main Trailer</li>
<li> Uploading Videos</li>
<li> Uploading Defaults</li>
<li> Creator Library</li>
<li> Channel Navigation</li>
<li> Video Thumbnail</li>
<li> CTA – Annotation</li>
<li> CTA – Extro</li>
<li> CTA – Cards for Mobile</li>
<li> Redirect Traffic to Website</li>
<li> Post Upload Enhancements</li>
<li> Live Broadcasting</li>
<li> Managing Playlists</li>
<li> Managing Comments</li>
<li> Managing Messages</li>
<li> Monetization with Adsense</li>
<li> Paid Youtube Channel</li>
<li> Channel Analytics</li>
<li> Real Time Analytics</li>
</ul>

<ul>
<li> Email Machine – The Strategy</li>
<li> Email Frequency</li>
<li> Why People Don’t Buy</li>
<li> The Fuel – Value</li>
<li> Triggers in Email using 4Ps</li>
<li> Sequence of Email Triggers</li>
<li> Email Example – Topic</li>
<li> Email Example – Intro</li>
<li> Email Example – Product</li>
<li> Email Example - Secondary Value</li>
<li> Email Example - Fear</li>
<li> Email Example – Regret</li>
<li> Email Example – Ask for Sales</li>
<li> Email Example – Reinforcement</li>
<li> Email Example – Offers Announcements</li>
<li> Email Example – Urgency</li>
<li> Email Example – Cross Sales</li>
<li> Email Example – Re-Engagement</li>
<li> Email Example – Buyer vs Consumer</li>
</ul>

<ul>
<li> Email Software and Tools</li>
<li> Importing Email Lists</li>
<li> Planning Email Campaign</li>
<li> Email Templates and Designs</li>
<li> Sending HTML Email Campaigns</li>
<li> WebForms Lead Importing</li>
<li> Integrating Landing Page Forms</li>
<li> Campaign Reports and Insights</li>
<li> Segmentation Strategy</li>
<li> Segmentation Lists</li>
<li> Auto-Responder Series</li>
<li> Triggering Auto – Responder Emails</li>
<li> AutoResponder Actions</li>
</ul>

<ul>
<li> eCommerce Business</li>
<li> Planning eCommerce Website</li>
<li> Product Placements</li>
<li> Product Grouping</li>
<li> Promoting eCommerce Website</li>
<li> Remarketing Products</li>
<li> Understanding Coupon System</li>
<li> Appointing Affiliates for Products</li>
<li> Cross/Up/Down Selling</li>
<li> Payment Gateway in India</li>
<li> Application and Documentation</li>
<li> Collecting Online Payment</li>
<li> Web Store using Payment Gateway</li>
<li> Web Fronts using Payment Gateway</li>
<li> Invoice Payments through Emails</li>
<li> SMS Invoice Payments</li>
<li> Integrating Payment Gateway</li>
<li> Payment Links and its Promotion</li>
<li> Affiliates for Payment Links</li>
</ul>

<ul>
<li> LinkedIN - The hub of B2B Networking</li>
<li> Creating LinkedIN Account</li>
<li> Updating Contact Information and Links</li>
<li> Designing Profile and Summary</li>
<li> Managing Connections</li>
<li> Advance Searching</li>
<li> Who Viewed Your Profile</li>
<li> Endorsements - Publishing and Receiving</li>
<li> Creating LinkedIN Company Page</li>
<li> Updating Products and Services Marketing on Twitter & Pinterest</li>
<li> Creating Showcase Pages</li>
<li> Engaging with Updates</li>
<li> Running Paid Campaigns</li>
<li> Recruitment through LinkedIN</li>
<li> LinkedIN Groups</li>
<li> LinkedIN Mobile App</li>
</ul>