Professional certification in Azure, Machine Learning, Microsoft

Generative AI in Marketing Training

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Certification
Awarding Body:
London IT Training
Category:
Azure, Machine Learning, Microsoft
Duration & Study Mode:
5 Days / 5 Weeks
Location:
London, Flexible Online
Study Mode: Full time, Part time, Evening & Weekends, Virtual online

Elevate Your Marketing Strategies with Generative AI! Explore the cutting-edge realm of Generative AI in Marketing and uncover how AI can transform your marketing campaigns, enhance customer engagement, and fuel business growth.

Prerequisites

  • Basic Understanding of AI
    Familiarity with basic AI concepts is helpful but not required.
  • Marketing Fundamentals
    A basic understanding of marketing principles and strategies will be beneficial.
  • Technical Curiosity
    No advanced technical skills required, but a willingness to explore new technologies and data-driven approaches is necessary.

What will you gain after this course

  • Comprehensive Knowledge
    An in-depth understanding of generative AI technologies and their applications in marketing.
  • Implementation Skills
    Practical skills to integrate and utilize AI tools effectively in your marketing campaigns.
  • Real-World Insights
    Knowledge from case studies and hands-on projects to apply in your organization.
  • Ethical and Strategic Awareness
    Awareness of ethical considerations and future trends to stay ahead in the AI-driven marketing landscape.

Corporate Group Training

  • Customized Training
  • Onsite / Virtual
  • Instructor-led Delivery
  • For small to large groups

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Who is this certification for?

  • Marketing Professionals
  • Content Creators
  • Digital Marketers
  • Business Leaders
  • Tech Enthusiasts in Marketing
  • Consultants
Group-Icon2
Small Groups

With small groups of students, our instructors can work closely with each student.

Schedule
Flexible Class Schedules

Our class schedules are flexible on weekdays, weekend, or evenings to suit your schedule.

Instructors
Experienced Instructors

Our instructors follow a modified are personalized approach to engage students during class

Lab-Facilities
Hi-Tech Lab Facilities

Our students can access our lab facilities anytime for practical experience during and after studies.

Syllabus

Module 1: Introduction to Generative AI in Marketing

  • What is Generative AI?
  • Understanding the fundamentals of generative AI and its relevance to marketing.
  • Key Technologies
  • Overview of AI models like GPT, DALL-E, and their applications in creating marketing content.
  • Evolution and Impact
  • The development of generative AI and its transformative effects on marketing practices.

Module 2: Applications of Generative AI in Marketing

  • Content Creation
  • Utilizing AI to generate blog posts, social media content, email campaigns, and more.
  • Personalization and Targeting
  • Enhancing customer experiences with AI-driven personalized recommendations and targeted marketing.
  • Ad Copy and Creative Design
  • Leveraging AI for creating compelling ad copy, graphics, and multimedia content.

Module 3: Implementing Generative AI in Marketing Strategies

  • Assessing Marketing Needs
  • Identifying areas where generative AI can add the most value in your marketing efforts.
  • Choosing and Integrating AI Tools
  • Evaluating and selecting the right AI tools for content creation and campaign management.
  • Measuring and Optimizing Performance
  • Using AI to analyze marketing performance and optimize strategies based on data-driven insights.

Module 4: Case Studies and Real-World Examples

  • Successful Implementations
  • Analysis of brands that have effectively used generative AI to boost their marketing results.
  • Challenges and Solutions
  • Understanding common challenges faced and how they were addressed in real-world scenarios.

Module 5: Ethical Considerations and Future Trends

  • Ethical Implications
  • Navigating the ethical issues surrounding AI-generated content, including authenticity and bias.
  • Future Innovations
  • Exploring emerging trends and the future direction of generative AI in marketing.


Deep learning is a rapidly growing field in artificial intelligence and machine learning. This course, designed and aligned with industry experts, will teach you how to implement deep learning algorithms in Keras and TensorFlow frameworks.
You will have access to assistance and support throughout the course. Additionally, you will have access to free mentorship, live chat for instant solutions, and mandatory feedback sessions.
Yes, you will have access to the class recordings.
After completion of the Machine Learning Certification Course, you will be prepared for a career as a Machine Learning Engineer or Data Scientist. You can also work as a UK Data Scientist.

When would you like to start?

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I did a fast track CCNP course in London IT Training, and it was one of the best decisions I made. Lecturers are friendly and are well conversant with the course and are very excellent in delivering the course to the students. Advantages in London IT Training is that its Lecturers are familiar in industrial standard network infrastructure and functions.

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